Australian Target

by 8DonCo Sun Sep 22, 2019 9:43 pm

There's an Australian store called Target that has nothing to do with the American one — and the Australian one is way better

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Australian Target 5d7267062e22af0631284af3-750-563

Australian Target 5d7267062e22af0631284af3-750-563

Shoshy Ciment/Business Insider

There's a popular retail chain called Target that can be found across Australia — and it's unrelated to the famous Target brand in the US.
Despite having the same name and nearly identical logos, the two Targets on opposite hemispheres are actually owned by completely separate companies.
As an American living in Australia, I wanted to see how Target Australia stacked up to my local Target in the States.
To my surprise, the Australian Target was even better to shop at than the ones in the US.
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With its wide array of products, from electronics to clothing to home goods, consumers flock to Target like birds migrating for the winter.
Few Americans, however, know that this retail chain has a doppelganger in the land Down Under. An Australian chain called Target touts the same name and a similar slogan and red bulls-eye logo as its American counterpart, yet the two are owned by two completely different companies, according to Minnesota's Star Tribune.
While the two stores have numerous similarities, there is "no relationship" between them, a Target spokesperson told the Star Tribune. The 300 Targets in Australia, the first of which opened in 1926, are owned by Australian conglomerate Wesfarmers Limited. Meanwhile, the American stores with the same name are owned by the Minnesota-based Target Corporation.
Read more: 24 things you should buy at Target — and 24 more you should avoid at all costs
While the operation of both retailers under the same name and logo would seemingly spark a trademark dispute, no large-scale legal battle has taken place between the two. One intellectual property lawyer speculated to the Star Tribune that the two may have an informal agreement over their similar identities.
As an American undergraduate student studying abroad in Sydney, I wanted to see what all the fuss was about. So I recently ventured to the nearest Target in Sydney to see how the Australian retailer stacked up to the one in America.
I was surprised to find that I liked Australian Target even more than Targets in the US.
Here's what it was like inside.

Only three Target stores are located within the vicinity of Sydney, one of which is within Broadway Shopping Centre. Only a minute's walk from the University of Sydney's campus, this store is perfectly placed to catch the foot traffic of thousands of students.